M Is for Mobile
The use of mobile phones and mobile devices has grown very quickly over the past few years, with more than 5 billion mobile subscriptions worldwide today. That's huge, especially considering that there are a total of 6.8 billion people on the planet, and 5 billion of them have a mobile subscription. Whether they are using the mobile web, mobile email, or mobile apps, people are using mobile technology like never before, and experts predict that the adoption of mobile will continue to grow at a brisk pace with no slowdown in sight. But if you're like many small businesses, you may not have yet considered a specific mobile marketing strategy for your business. However, it's also likely that at least some of your customers are already using their mobile devices to read your marketing messages and email campaigns (designed for email on a PC) on their smart phones, Blackberries, and PDAs. Here are a few tips for making sure that your email campaigns can be read effectively, are...